OWN It Marketing Plansbook

 

 

 

These marketing materials were created as part of a marketing strategy for OWN It, a non-profit health organization in the Ozarks. The purpose of this campaign was to promote the vision of creating and connecting healthy communities, which was the brand position of this organization.

In 2015, OWN It was struggling to be top of mind to its target market, and was in need of a new marketing strategy.  My marketing team, AXIS, together created a plans book that not only created brand awareness for this organization, but also came up with a system of measuring the results of the campaign.  My team proposed a variety of marketing opportunities that extended to print, radio advertising, outdoor advertising, social media, and community events. Through intense research and creative budgeting, AXIS was able to strategize a campaign that would drastically increase awareness over a twelve-month course.