The same story can be told in many ways, depending on what audience. The challenge with this project was highlighting a short story by Myrna Davis for two contrasting target markets—hip teens and conservatives. This process involved profiling each group and conducting visual research as to what would appeal to their distinct interests. For conservatives, a stoic and structured approach was taken with both graphics and typography. In sharp contrast to that solution, the hip teens layout is playful, with use of several colors, contrast of type, and shifts in direction. Although each design is unique and seemingly unrelated, a second glance shows subtle consistency between graphic elements that hint at what the story is about and seduce readers into the article.