E-Cigs Exposed

Like wolves in sheep’s clothing, electronic cigarettes have been introduced to the market as harmless commodities. While trendy and seemingly innocent, there is a dark side to this industry that is kept under the radar. The purpose of this piece was to encourage people to look past the disguise and think twice about consumption of this product.  Using the metaphor of a wolf in sheep’s clothing, and supporting it with powerful images was the solution to this problem.