These images were created for The Exodus Road’s Giving Tuesday campaign. The primary messaging of this campaign was “Give Rescue”, meant to encourage donations for the counter human trafficking sector. The following graphics were created with that messaging in mind and meant to communicate that hope lies in rescue.
Giving Tuesday Campaign: Main Graphic
This piece was the primary building block for The Exodus Road’s Giving Tuesday campaign. It was the main image for banners, email templates, and social media posts surrounding the campaign. All banner layouts were designed to be compatible for desktop and mobile viewing.
Social Media Posts